9/28/2006

Lirix Launches Ad-Supported Music Platform

Filed under: — By Aviran Mordo @ 3:16 am

Lirix Inc. launched a software platform that inserts ads into downloadable music to make content free for consumers, but the tunes won’t come without a price.

The product unveiled this week at DEMOfall 2006 in San Diego can link advertisements to key lyrics and words in songs.

Lirix Media System, the advertising-supported download service, mixes music with audio advertisements and inserts the ads between music tracks. The music, ads and control instructions are all separate files all saved on the device. This allows the platform to play ads at unpredictable intervals during playback.

Source: InformationWeek

 

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