10/4/2006

Yahoo serving up search ads on mobile phones

Filed under: — By Aviran Mordo @ 7:29 pm

Yahoo on Wednesday launched a beta version of sponsored search results on mobile phones in the United States and United Kingdom.

Like Yahoo’s sponsored search results on the Web, advertisers will bid in an auction on keywords that will display their ads on the search results page. The service will work on most mobile phones and handhelds that have Web browsing capabilities.

Source: News.com

 

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