10/17/2006

MPAA: Frustrated Consumers Will Pirate

Filed under: — By Aviran Mordo @ 11:57 am

The MPAA (Motion Picture Association of America) isn’t known its leniency when it comes to the distribution of copyrighted material.

So it was no surprise on Thursday at the Digital Home Developers Conference that Brad Hunt, the executive vice president and chief technology officer for the MPAA, spent the majority of his time outlining some of the ways the MPAA is working to standardize content protection controls in the age of digital home networking. But he also acknowledged that piracy is the consumer’s answer to the content industry’s inability to provide a simple digital-rights-management solution.

During a question and answer session after the talk, however, Hunt conceded that many people already are frustrated at having to buy multiple copies of the same content to use on different commercial devices.

“I understand that if we frustrate the consumer, they will simply pirate the content,” he said. “The issue we face today is that consumers are buying content that uses specific DRM and that, in turn, is gradually creating a world of separate DRM systems.”

Source: pcmag.com

 

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