10/17/2006

Yahoo’s new Web search ad system ready

Filed under: — By Aviran Mordo @ 9:29 pm

Yahoo Inc. has begun shipping its previously delayed upgrade to the Web search advertising system that will help it compete with rival Google Inc and expects to begin selling ads on the system early next year, the company’s CEO said on Tuesday.

“Starting today, we’ve begun inviting advertisers in the U.S. to upgrade to the new campaign management application,” Terry Semel told investors on a conference call following the Internet media company’s third-quarter results.

Source: Reuters

 

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