CinemaNow, Macrovision tech pact

Filed under: — By Aviran Mordo @ 7:39 am

Online movie download site CinemaNow Inc. has struck a deal with software maker Macrovision Corp. aimed at making it easier for manufacturers of media players and other devices to make their products compatible with CinemaNow’s on-demand movie service.

Terms of the agreement, which was being officially announced Thursday, were not made public.

CinemaNow has been pushing to make its movie service available beyond users’ personal computers, with the goal of enabling users to easily transfer movie downloads for viewing on TV sets.

CinemaNow users can currently download movies and videos from the service for viewing on televisions via several devices, including Microsoft Corp.’s Xbox 360, certain portable media players from Archos and Samsung Electronics Co., and on Hewlett-Packard Co.’s Media Smart LCD TVs.

The Macrovision deal should eventually lead to many more compatible devices coming to market in the second half of this year, said Curt Marvis, CinemaNow’s chief executive officer.


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