1/8/2008

Yahoo opens mobile Web platform

Filed under: — By Aviran Mordo @ 1:30 am

After losing some of its luster on the personal computer, embattled Internet icon Yahoo Inc. is hoping to outshine Google and other rivals on the mobile phone.

In a move announced Monday, Yahoo opened its mobile platform so outside programmers can develop new applications for Yahoo pages accessed on mobile handsets. Yahoo hopes the mini-applications, known as “widgets,” will help attract more on-the-go users, which will bring the company more money from advertising.

The Sunnyvale-based company also unveiled a redesigned home page for mobile phones that includes more content and enables visitors to designate material they want highlighted.

And it released an upgrade to its “Go” software that is supposed to facilitate Web surfing on mobile phones and enable Yahoo to show ads with graphics.

 

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