Online travel agencies focused overseas

Filed under: — By Aviran Mordo @ 4:02 am

Online travel agencies, eager to expand their reach in an increasingly electronic world, have set their sights on international markets where travelers are not yet accustomed to booking trips online.

Chief executives at the three largest publicly traded online travel agencies (OTAs) — Expedia Inc, Priceline.com Inc and Orbitz Worldwide — said at the Reuters Travel and Leisure Summit in Los Angeles this week that they aim to capture the largest possible chunk of those budding markets.

“The Asia-Pacific market is the biggest market that we’re looking at,” said Expedia CEO Dara Khosrowshahi. China and India are the most tempting geographic targets, he said.


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