7/20/2008

Rogers Hijacks Domain Name System, Puts Yahoo! Ads on Google’s Subdomains

Filed under: — Aviran Mordo

Rogers, a huge cable internet provider in Canada, has decided to hijack all unregistered domains, and replace them with Yahoo! advertisements. This means Rogers users who type in a domain that doesn’t exist, are now getting Yahoo ads instead of the normal “not found” error.

Interestingly, Rogers also decided to do this with subdomains. So for example, example.google.com now takes you to its own ad page.

Microsoft testing self-serve AdSense rival

Filed under: — Aviran Mordo

Microsoft is ready to start expanding its AdCenter engine to allow at least some publishers to include contextual advertising from Microsoft on their site.

According to a letter detailing the program and published on TechCrunch, Microsoft is doing a pilot program that allows smaller publishers to use contextual advertising from Microsoft, putting it potentially in competition with Google’s AdSense and Yahoo’s publisher network.

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