Marvell unveils new e-reader platform

Filed under: — Aviran Mordo

Chipmaker Marvell Technology Group Ltd on Monday jumped into the fast-growing electronic reader market, unveiling a platform that the company says will allow for a new generation of zippier, lower-cost devices.

Marvell said it has teamed up with E Ink, a developer of e-paper display technology, to create an integrated application processor. E-readers based on the technology are expected to hit the market in the first quarter of 2010.

The first devices include the already announced enTourage Edge, a combination e-reader and netbook; the Alex reader from Spring Design, and an offering from Plastic Logic.

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