Google Secures Broad Patent for Location-Based Advertising

Filed under: — By Aviran Mordo @ 4:49 am

Google, the world’s largest search engine and the owner of the world’s largest online advertising platform, has been granted a major U.S. patent for “determining and/or using location information in an ad system.” In other words, Google now owns a key patent for location-based advertising.

The patent, which was first discovered by Venturebeat, was filed nearly seven years ago, in September 2003, but was only granted last week.

Since then of course, location-based advertising has boomed with companies such as AdMob (acquired by Google) and Quattro Wireless (acquired by Apple) leading the charge.

That patent itself focuses on making sure businesses can better target their ads based on location information so that they can do things such as price arbitration (e.g. figuring out prices for items near you and getting the best deal). It also deals with the user interface and defining geographic areas.


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