6/29/2010

HP To Spam Your Printer

Filed under: — By Aviran Mordo @ 12:47 am

Hewlett-Packard plans to use Yahoo’s advertising network in a pilot program that will deliver targeted advertisements for content printed with its latest line of Web-connected printers.

HP launched a line of Web-connected printers last week that allow users to print content directly from the Web or send content from their mobile phone to a remote printer using an e-mail address specific to that printer.

HP also launched a program called “scheduled delivery,” where a user can regularly schedule printing, for example, portions of a daily newspaper every day at 7 a.m.

 

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