6/29/2010

USPTO Lets Amazon Patent the “Social Networking System”

Filed under: — By Aviran Mordo @ 12:42 am

After shelling out a reported $90 million to buy PlanetAll in 1998, Amazon shuttered the site in 2000, explaining that ‘it seemed really superfluous to have it running beside Friends and Favorites.’ But years later in a 2008 patent filing, Amazon described the acquired PlanetAll technology to the USPTO in very Facebook-like terms. And on Tuesday, the USPTO issued US Patent No. 7,739,139 to Amazon for its invention, the Social Networking System, which Amazon describes thusly: ‘A networked computer system provides various services for assisting users in locating, and establishing contact relationships with, other users.

 

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