7/27/2010

Ask.com augments search engine with people

Filed under: — By Aviran Mordo @ 3:42 am

Ask.com, the Internet search engine owned by IAC/InterActive Corp, is seeking some human help answering web surfers’ questions.

The company has begun testing a new service that lets users of its search engine submit questions to other Ask.com visitors, tapping into the powerful social networking trends that are increasingly gaining popularity on the Web.

The new service represents a striking shift for the company, which like most Internet search engines has long sought to distinguish itself based on the brawn of its computer algorithms.

But with only 3.6 percent share of the U.S. search market in June according to analytics firm comScore, Ask.com is looking for ways to differentiate itself from rivals Google Inc, Yahoo Inc and Microsoft Corp.

 

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