Google Wants to Kill the JPEG With Its Own Format: WebP

Filed under: — By Aviran Mordo @ 4:13 am

Google is introducing a new format for images: WebP.

Images on the web in this format — which CNET reports will be officially announced later today — will have smaller file sizes, load faster and relieve a lot of overclocked networks. They won’t necessarily look better — WebP images are as “glossy” as JPEGs — but the files might be around 40% smaller than JPEG files.

And since Google (Google) estimates 65% of the bytes on the web are images, that represents a quarter of the total amount of data we access and transmit online. Who wouldn’t change formats for a web that could be 26% faster?


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