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Scaling Engineering by Hacking Conway’s Law

Updated: Jan 25

So Wix.com has a very unique company structure. While we are over 1200 people strong, we keep behaving like 400 people company. One of our goals is to have and keep the startup feeling and velocity. In order to do that Wix has evolved the company structure form functional teams, to Gangs and Guilds and now the latest incarnation of the company’s structure to Guilds and Companies.


I recently gave a talk at DevoxxUK about the evolution of the company structure and how we managed to scale our engineering teams in a fast growing company while still keeping a top of the line engineering group without losing quality on the way.

Watch the video from the conference (Download slides)

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